Brand First Impressions: Why Your “Cover” Matters So Much Let’s be real: we all judge a book by its cover. And in marketing, that’s not just true, it’s pretty much the golden rule. Your brand first impression? It’s everything. It’s how people decide if they trust you, if they get you, and if they even […]
Get ready to dive into this week’s 10 Things In Marketing Trends. From major acquisitions to platform shifts and guerrilla activations, here are ten confirmed developments from June 21 to 27, with deeper insights and practical takeaways to help you play to win with story-driven strategy. Table of Contents Unilever Acquires Dr Squatch, Underscoring the […]
Welcome back to your roundup for marketing this week, featuring the latest industry developments, AI innovations, and platform updates. This week’s highlights include Netflix’s physical venues expansion, major AI copyright battles, creator commerce evolution, and new advertising tools from Google, Meta, and TikTok. Table of Contents Netflix House: From Streaming to Physical Experiences Disney vs. […]
Your Brand Already Has a Story—Here’s How to Find Your Brand Story and Tell It Right Every business owner thinks they need to “create” their brand story. The truth? Your story already exists—you just need to learn how to find your brand story. We see it all the time. Business owners sitting across from us, […]
